Proceedings of the 2015 Business Research Consortium

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The Business Research Consortium (BRC) of Western New York was founded in 2006. The BRC hosts an annual conference and publishes the proceedings of this conference.This volume represents proceedings of the 2014 annual conference. The BRC also hosts a working papers series to encourage collaboration in research across member colleges and schools of business. For more information on the BRC, please visit its website at http: //www.businessresearchconsortium.or