The lifeline of every business is sales! Without sales, none of the other departments, such as accounting, human resources, advertising, marketing, and many others, is necessary. Sales drive revenue. Sales bring in the money. Salespeople are that critical link to turning this into reality. And as organizations mature and become larger, companies need sales managers to manage the people who are selling day to day.

Learn from the master, Jack Daly, one of the world’s greatest trainers on the sales process, as he shares the perspective of the sales manager. And Jeff Shavitz, successful and serial entrepreneur, will share his thoughts from the salesperson’s perspective. Salesman and sales manager must work in concert with each other, but there are thoughts that each side must respect and understand to make the sales process work efficiently.

This book is for sales managers, salespeople, people interested in selling–and CEOs and CFOs who want to better understand the mentality of the sales manager and salesperson. I think it is critical that both sales manager and salespeople understand each other’s mindset to make a successful team.

Sales Success AHAs is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your online influence by picking up AHAthat and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+.