Proceedings of the 2010 Business Research Consortium of Western New York

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The Business Research Consortium (BRC) of Western New York was founded in 2006. The BRC hosts an annual conference and publishes the proceedings from this conference. The BRC also publishes fi ve journals to support pioneering research in business and education. In addition, the BRC hosts a working papers series to encourage collaboration in research across member colleges and schools of business. The BRC Board of Directors consists of one representative from each college or school that hosts the annual conference. For more information on the BRC, please visit its Web site at http: //www.businessresearchconsortium.or