The Knowledge Channel: Corporate Strategies for the Internet

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

The number of internet users is doubling every year, and will soon total more than 100 million people. This group will constitute an enormous and attractive market segment, one with exceptional buying power and demonstrated acceptance of new products and new technologies. However, many people use this new medium primarily for social dialog, which gives the internet a dual role and a unique character that is unlike any medium or marketplace that has existed before. As it matures, therefore, the internet poses unique challenges to old ways of doing business even as it promises to have enduring impact on the way that business is conducted worldwide.