Corporate Creativity: Developing an Innovative Organization

This is an invaluable resource for anyone looking to increase creativity and innovation in their organisation - no matter the industry. This is the ultimate guide for anyone looking to dramatically increase creativity and innovation within their organization. Corporate Creativity brings together a provocative and inspiring collection of essays by some of the most respected names in the industry - including Jeffrey Mauzy, Robert Rassmussen, Gerald Nadler, Stefano Marzano, Dick Powell, Michael Scharge, and others - providing expert insight into how organizations can foster a creative culture and maximize their talent resources. The essays cover everything from how to manage creative staff and inspire the creative abilities of individual employees to integrating design into the management process and how brand design management can help company growth.