Interest in true crime and murder is strong

Fascination with serial killers and their pathology is high

Logical organization makes finding information quick and easy

Numerous black-and-white photographs

Thoroughly indexed

Authoritative resource

Sure to appeal to true crime aficionados, conspiracy buffs, and armchair historians

Publicity and promotion aimed at the wide array of websites focused on true crime, the unexplained, and the conspiratorial

Promotion targeting more mainstream media and websites with a popular topic

Promotion targeting national radio, including Coast to Coast AM and numerous other late-night radio syndicates looking for knowledgeable guests

Promotion to local radio

Promotion targeting true crime magazines and newspapers editors