Chloe has been very successful in building her audience, and they have a personal investment in and connection to her work (sales, and attention, for her previous books, far outstrip what you’d expect from such small publishing houses) Chloe’s engaging frankness, her willingness to be openly muddled and messy, has earned her visible celebrity fans with very real power to support the work (including Cheryl Strayed, who she nannied for, and Lena Dunham) These essays are explicitly personal, but their underlying questions are relatable even if you have never been young and aimless in Berlin, or a 20-year-old jewelry saleswoman/scofflaw-they ask, to borrow from Heti, how should a person be. How do you grow up? How do you manage desires versus responsibilities? How do you know when you’ve gotten there? This is our second Emily Books title, and they are Chloe are already raring to go. Women was a selection for their book club, and that base will also be activated to promote the book via social media and events.