Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning. It presents a systematic approach to feasibility analysis based on strategic management, which is quickly becoming the main approach to business planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are empahasised and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service and non-profit settings.