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Home / Books / Business / Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
Paperback

Persuasive Technology: Using Computers to Change What We Think and Do

B.J. Fogg (Stanford University, Stanford, CA, U.S.A.)
$93.95
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Foreword by Philip Zimbardo, Ph.D Preface Intr oduction: Persuasion in the Digital Age Chapter 1: Overview of Captology
Chapter 2: The Functional Triad: Computers i n Persuasive Roles Chapter 3: Computers as Persuasive Tools
Chapter 4: Computers as Persuasive Media: Simulation Chapter 5: Computers as Persuasive Social Actors Cb apter 6: Credibility and Computers Chapter 7: Credibility a nd the World Wide Web Chapter 8: Increasing Persuasion Thro ugh Mobility and Connectivity Chapter 9: The Ethics of Pers uasive Technology Chapter 10: Captology: Looking Forward Appendix: Summary of Principles Figure CreditsIndex About the Author

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MORE INFO
Format
Paperback
Publisher
Elsevier Science & Technology
Country
United States
Date
4 January 2003
Pages
312
ISBN
9781558606432

Foreword by Philip Zimbardo, Ph.D Preface Intr oduction: Persuasion in the Digital Age Chapter 1: Overview of Captology
Chapter 2: The Functional Triad: Computers i n Persuasive Roles Chapter 3: Computers as Persuasive Tools
Chapter 4: Computers as Persuasive Media: Simulation Chapter 5: Computers as Persuasive Social Actors Cb apter 6: Credibility and Computers Chapter 7: Credibility a nd the World Wide Web Chapter 8: Increasing Persuasion Thro ugh Mobility and Connectivity Chapter 9: The Ethics of Pers uasive Technology Chapter 10: Captology: Looking Forward Appendix: Summary of Principles Figure CreditsIndex About the Author

Read More
Format
Paperback
Publisher
Elsevier Science & Technology
Country
United States
Date
4 January 2003
Pages
312
ISBN
9781558606432

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