Gilbert Enoka has been a pioneer in sports psychology for over 40 years. First breaking ground at a time when the field was considered taboo, his revolutionary techniques helped transform the New Zealand All Blacks into one of the most dominant teams in sports history--while also elevating professional squads around the world in rugby, cricket, football, basketball, and netball.
Under Gilbert's influence, the All Blacks became the greatest team of a generation: two Rugby World Cup titles (2011 and 2015), 21 consecutive Bledisloe Cups, seven Tri-Nations Series, ten Rugby Championships, and the Laureus World Team of the Year Award, all while spending an astonishing 118 consecutive months atop the World Rugby Rankings between 2009 and 2019.
Now, for the first time, Gilbert shares his groundbreaking methods in Become Unstoppable--a powerful collection of psychological leadership strategies, cultural principles, and game-changing mental skills drawn from elite sport and applicable to every aspect of life. These same insights, long sought by world-class organizations, offer a blueprint for anyone looking to gain a competitive edge in work, sport, or daily life.
Praise for Gilbert
"Gilbert was the glue between players and management and a huge part of our success. He pushed me to reach the stars." -- Kieran Read, All Blacks Captain
"His ability to bring out the best in everyone was vital to our success." -- Richie McCaw, Two-Time Rugby World Cup Winner
"He had an incredible influence on the All Blacks story." -- Wayne Smith, All Blacks Head and Assistant Coach
"He was the heartbeat of the All Blacks." -- Dane Coles, 2015 Rugby World Cup Winner
"Gilbert has a remarkable gift for uniting people behind a purpose greater than themselves." -- Stephen Fleming, Black Caps Captain
"He supported me in ways that still shape my work today." -- Frank Lampard
