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The antidote to apathy from the internationally besettling author Rutger Bregman.
Every day we're bombarded with methods, mantras and life-hacks that promise us mindfulness, prosperity and wellness. We read countless self-help books to unlock the seven habits, twelve rules or one big secret to living a long and happy life, while time and talent remain some of our most squandered resources. The average full-time worker will spend 80,000 hours at their job: are you making the most of them? Do you truly believe in what you do, day in day out?
Maybe you want to do something else with your limited time on the planet. Maybe your own happiness isn't your only life goal, or you don't want to get to your deathbed with the gnawing feeling you had much more in you. In that case, you'll need a different kind of book.
Internationally bestselling author Rutger Bregman shows us that with moral ambition the will to make the world a wildly better place it is possible to be both idealistic and successful, and to change the world along the way. Looking to the great change-makers of history, he uncovers the qualities that made them so persuasive, influential and effective, and shows how we, too, can lend our talents to the biggest challenges of our time, from climate change to gross inequality to the next pandemic. With moral ambition, we can do more than be on the right side of history: we can make history itself.
This is not a self-help book. It won't make your life easier but it should make it more meaningful. The question is: what will you do with it?
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The antidote to apathy from the internationally besettling author Rutger Bregman.
Every day we're bombarded with methods, mantras and life-hacks that promise us mindfulness, prosperity and wellness. We read countless self-help books to unlock the seven habits, twelve rules or one big secret to living a long and happy life, while time and talent remain some of our most squandered resources. The average full-time worker will spend 80,000 hours at their job: are you making the most of them? Do you truly believe in what you do, day in day out?
Maybe you want to do something else with your limited time on the planet. Maybe your own happiness isn't your only life goal, or you don't want to get to your deathbed with the gnawing feeling you had much more in you. In that case, you'll need a different kind of book.
Internationally bestselling author Rutger Bregman shows us that with moral ambition the will to make the world a wildly better place it is possible to be both idealistic and successful, and to change the world along the way. Looking to the great change-makers of history, he uncovers the qualities that made them so persuasive, influential and effective, and shows how we, too, can lend our talents to the biggest challenges of our time, from climate change to gross inequality to the next pandemic. With moral ambition, we can do more than be on the right side of history: we can make history itself.
This is not a self-help book. It won't make your life easier but it should make it more meaningful. The question is: what will you do with it?
‘This is not a self-help book,’ declares Rutger Bregman at the get-go. Well. Yes and no. The Dutch historian, journalist and author certainly favours the style and tone of the self-help oeuvre: the ebullient voice, the quirky anecdote, the counterintuitive insight (You thought it was X! But actually it’s Y!). But also no, because as he adds in his opening remarks, this book won’t make your life easier or help you feel good about yourself. On the contrary.
In Moral Ambition, Bregman is urging readers to do the hard things, to put the communal good ahead of the personal, and to look critically at the assumptions we make about the world, the economy, politics, and human nature – including our own choices.
Bregman opened for business with his book Utopia for Realists, in which he made a powerful case for a Universal Basic Income. The title also stands as a kind of guidepost to his general philosophy: he’s an optimist, but a clear-eyed one, firmly grounded in reality. His second book, Humankind, revisited the ‘evidence’ that humans are selfish brutes motivated primarily by self-interest (from the notorious Stanford experiments to a real-life Lord of the Flies) and found it wanting. Turns out, we are essentially collaborative and compassionate – for evolutionary reasons, if nothing else.
In his latest work, he brings both that faith in human nature and that factual deep dive to a specific project: to urge us all to have more moral ambition; to get active in the world, in whatever way we can, to make the world a better place.
Bregman loves a graph and a footnote (sometimes a little too much) and not everyone will love his evangelical tone, but the sermon is leavened with a dry sense of humour and genuine realpolitik. The result is – as he promises – challenging, thought-provoking, and often deeply uncomfortable. In a good way.
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