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Home / Retail Marketing Management: The 5 Es of Retailing
Retail Marketing Management: The 5 Es of Retailing
Hardback

Retail Marketing Management: The 5 Es of Retailing

Dhruv Grewal
$447.99
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In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

  • Entrepreneurial, innovative and customer-centric mindset

  • Excitement

  • Education

  • Experience

  • Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

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MORE INFO
Format
Hardback
Publisher
SAGE Publications Ltd
Country
United Kingdom
Date
28 December 2018
Pages
200
ISBN
9781526446848

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

  • Entrepreneurial, innovative and customer-centric mindset

  • Excitement

  • Education

  • Experience

  • Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Read More
Format
Hardback
Publisher
SAGE Publications Ltd
Country
United Kingdom
Date
28 December 2018
Pages
200
ISBN
9781526446848

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