The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t

In The Storyteller’s Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. ‘The art of storytelling can be used to drive change’, says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilisation has ever known, your story will radically transform your business, your life and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn’t it time you shared yours?