Teens today are forty percent less empathetic than they were thirty years ago.

Why is a lack of empathy - which goes hand-in-hand with the self-absorption epidemic Dr. Michele Borba calls the Selfie Syndrome - so dangerous? First, it hurts kids’ academic performance and leads to bullying behaviours. Also, it correlates with more cheating and less resilience. And once children grow up, a lack of empathy hampers their ability to collaborate, innovate and problem-solve-all must-have skills for the global economy.

In UnSelfie Dr. Borba pinpoints the forces causing the empathy crisis and shares a revolutionary, researched-based, nine-step plan for reversing it. Empathy is a trait that can be taught and nurtured. Dr. Borba offers a framework for parenting that yields the results we all want: successful, happy kids who also are kind, moral, courageous, and resilient.

UnSelfie is a blueprint for parents and educators who want to kids shift their focus from I, me, and mine… to we, us, and ours.