Experience-Centric Organization, The: How to win through customer experience, Simon David Clatworthy (9781492045779) — Readings Books

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Experience-Centric Organization, The: How to win through customer experience
Paperback

Experience-Centric Organization, The: How to win through customer experience

$127.99
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Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.

Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization.

Learn the five steps necessary to transform into an experience-centric organization
Explore the underlying structure needed to design and deliver memorable experiences
Understand how customers and clients experience products and services
Develop experiential DNA as an extension of your brand DNA
Be proactive by translating cultural trends into experiences

Read More
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Format
Paperback
Publisher
O'Reilly Media, Inc, USA
Country
United States
Date
26 July 2019
Pages
250
ISBN
9781492045779

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.

Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization.

Learn the five steps necessary to transform into an experience-centric organization
Explore the underlying structure needed to design and deliver memorable experiences
Understand how customers and clients experience products and services
Develop experiential DNA as an extension of your brand DNA
Be proactive by translating cultural trends into experiences

Read More
Format
Paperback
Publisher
O'Reilly Media, Inc, USA
Country
United States
Date
26 July 2019
Pages
250
ISBN
9781492045779