Your name is special and important. It has meaning and helps to define who you are. Without your name, who would you be? I don't think you want to find out! But what if you woke up one day and your name was gone? What if all the names of the children in the world disappeared? Only a seriously bad character would steal something so precious. This is the story of the Name Masters, a top-secret agency responsible for building and delivering names to all humans at birth and then protecting them at any cost. Wilfrid is an owl-like creature and leader of this elite organization. However, he's not perfect, especially when dark forces are at play as a routine mission of name delivery gets derailed.

The delivery should have been simple, but a certain ordinary boy turns out to be not so ordinary. There's a cupcake disaster that causes chaos for the Name Masters. Even mythical creatures show up, and their egos bruise easier than their behinds! Can Wilfrid and his team regain control of the all-important names, or will a deviant beast steal the identities of children worldwide?