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Business Research Methods
Paperback

Business Research Methods

$159.95
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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

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MORE INFO
Format
Paperback
Publisher
Cengage Learning EMEA
Country
United Kingdom
Date
2 February 2024
Pages
432
ISBN
9781473791343

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

Read More
Format
Paperback
Publisher
Cengage Learning EMEA
Country
United Kingdom
Date
2 February 2024
Pages
432
ISBN
9781473791343