Mixing Methods in Social Research: Qualitative, Quantitative and Combined Methods

This book provides a straightforward, student-focused introduction to doing mixed methods research, covering everything from why and when mixed methods is appropriate, as well as how to use qualitative and quantitative methods in tandem.

Assuming no prior research methods knowledge, it introduces mixed methods alongside basic research theory and principles, fully integrating mixed methods into the research methods foundation. With clearly defined key terms and a structure that maps to the way students work on their projects, it progresses at a gradual pace suitable for mixed methods beginners.

Offering encouragement and tips for success throughout the full research process, Hall helps students confidently:

• Explain mixed methods paradigms and methodologies

• Define and choose a research approach

• Combine methods effectively

• Sample, collect, and analyze primary and secondary data

• Communicate and write up results.

Packed with tables, figures, and boxes that distill key concepts into retainable visuals, this book is the perfect companion to support students on their mixed methods projects.