Essentials of Business Research: A Guide to Doing Your Research Project
Jonathan Wilson
Essentials of Business Research: A Guide to Doing Your Research Project
Jonathan Wilson
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor’s expectations.
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
‘You’re the Supervisor’ sections - helps students to meet learning objectives
‘Common questions and answers’ - real-world advice on how to tackle common challenges
Examples from different types of international businesses
Detailed guidance on software packages such as SPSS
Student case studies
Annotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students’ multiple choice questions to test progress.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
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