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Marketing / Small Business How Smart Small Businesses Grow will show you how to generate more business from customers, uncover profitable niche markets and develop products and services that can’t be duplicated by the competition. You will also learn how to create the kind of credibility that makes the selling process effortless. Best of all, it usually requires a minimal investment of money. The key is to create a marketing infrastructure. By implementing the five-step formula outlined in this book, you will develop a marketing infrastructure that will also produce a ‘fly-wheel’ effect in your business. This will enable you to uncover what you can do better than anyone else and develop products and services that solve the limitations of current product offerings. The net result is a set of customers willing to pay a premium for your products and services. If you must drop everything to sell more business every few months or you are so distracted by delivery issues that you are disconnected from customers, these are common signs of a business that does not have a marketing infrastructure. This means selling will get harder and the competition will get smarter. To determine if you need to develop a marketing infrastructure in your business… Take This Test If you answer ‘No’ to one or more questions, this book will help you. 1. Does your lead system generate a consistent set of leads? yes no 2. Do you know what your business can do better than anyone else? yes no 3. Do you know the keys pains of your customers? yes no 4. Have you recently created a new product or service that solves the limitations of current offerings? yes no 5. Have customers funded any of your products or services? yes no
