In this new core textbook, experienced teacher, researcher, and author Daniel Cervone provides students with a new and exciting way of understanding psychology. Cervone organises material around three levels of analysis - person, mind, and brain. He employs a person-first format that enables students to make sense of the latest research through what they understand best: people. Working closely with Daniel Cervone, fellow teacher Tracy Caldwell has developed an engaging pedagogy from the Preview Questions at the beginning of each section to the Self-Tests at the end of each chapter. This is an accessible introduction to Psychology for undergraduates. This book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad’s intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.