Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing’s most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor.
6 page laminated guide includes:
Core Concepts Marketing Perspectives
Key Marketing Perspectives to Guide Marketers The Marketing Environment
The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products
Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies
Communications in Marketing
Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations
Social Media & Online Content
Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers
Distribution: Channels & Logistics
Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security
Purchasing Decisions
Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process
Marketing Research & Decision Making
Marketing Research Process Types of Research, Sources of Data
Price Determination
Pricing Objectives Pricing Methods in Practice
Nonprofit Marketing
