What are the defining traits of great entrepreneurs? Do you have what it takes to build a great business? In Heart, Smarts, Guts, and Luck, three entrepreneurs and advisors-turned-venture capitalists delineate the traits in the title ( HSGL ) as absolutely critical. From their work with hundreds of executives and business builders across the globe, the authors found that every one of their subjects-from young founder to seasoned CEO-possesses these attributes in some combination. For you, figuring out which trait drives you can lead to a greater awareness in your entrepreneurial profile and help you, and your organization, achieve the success you want.