Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
Grant McCracken
Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football … Will Help You Create and Execute Breakthrough Ideas
Grant McCracken
A Culturematic is a little machine for making culture. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test for atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping as they go. In Culturematic, Grant McCracken describes these little machines and helps the reader master them.
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