Project 2000: The Rise and Fall of Oldsmobile Division of General Motors, Robert J Horvath (9781419606007) — Readings Books

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Project 2000: The Rise and Fall of Oldsmobile Division of General Motors
Paperback

Project 2000: The Rise and Fall of Oldsmobile Division of General Motors

$54.99
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Using Oldsmobile’s own description, Project 2000, of its failed business strategy to sell what was once America’s best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds’ best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

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Format
Paperback
Publisher
Booksurge Publishing
Country
United States
Date
17 January 2006
Pages
168
ISBN
9781419606007

Using Oldsmobile’s own description, Project 2000, of its failed business strategy to sell what was once America’s best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds’ best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

Read More
Format
Paperback
Publisher
Booksurge Publishing
Country
United States
Date
17 January 2006
Pages
168
ISBN
9781419606007