Statistical Persuasion: How to Collect, Analyze, and Present Data…Accurately, Honestly, and Persuasively

This text helps readers understand how to collect, manage, evaluate, and analyze data. It also provides guidelines for the presentation of analysis, especially for nonacademic audiences without training in statistical analysis. These guidelines help ensure that statistics and graphical displays tell the story that analysts want to convey while protecting their analysis from methodological criticism. Author Robert Pearson focuses attention on the conceptual understanding of statistics, while referring (sparingly) to specific formulas when they help reveal a conceptual point about the statistics. This title combines a concern for the design, collection, measurement, and the management of data with its analysis and presentation. It provides examples and data concerning real world problems in education, crime, government performance, and other policy arenas. It clearly demonstrates the steps used to generate the appropriate statistics and graphs in Excel and SPSS and then provides exercises to replicate and elaborate on these examples. This book and its supporting materials are ideally suited for graduate students in professional degree programs in public policy, education, social work, criminology, urban planning, and related schools as well as advanced undergraduates in these fields. The book’s explanations, descriptions, illustrations, and step-by-step exercises create the skills and knowledge required of a policy analyst, advisor, consultant or the elected or appointed public official or nonprofit officer who wants to be better able to interpret and evaluate others’ applied social research. Its data sets, solutions sets, instructors’ manual, lecture slides, and student workbook provide instructors with a complete and fully integrated instructional package.