Development Communication: Reframing the Role of the Media

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. * Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change * Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet * Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and ‘bottom-up’ approaches that challenge the status quo in global media