Your First Business Plan: A Simple Question and Answer Workbook Designed to Help You Write a Plan that Will Avoid Common Pitfalls, Secure Financial Backing, and Create a Blueprint for Your Business

This easy-to-follow guide shows the budding entrepreneur how to: Think through strategies and balance enthusiasm with facts; capture and hold the interest of potential lenders and investors; understand and develop financial statements; recognize the USPs of their products or services; and avoid pitfalls such as under capitalization and negative cash flow.