Rethinking Rational Choice Theory: A Companion on Rational and Moral Action

Jan de Jonge

Rethinking Rational Choice Theory: A Companion on Rational and Moral Action
Format
Paperback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
1 January 2012
Pages
355
ISBN
9781349325535

Rethinking Rational Choice Theory: A Companion on Rational and Moral Action

Jan de Jonge

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The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

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