Marketing in Evolution: Essays in Honour of Michael J. Baker

Neil Hoodd

Marketing in Evolution: Essays in Honour of Michael J. Baker
Format
Paperback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
3 July 1996
Pages
227
ISBN
9781349140916

Marketing in Evolution: Essays in Honour of Michael J. Baker

Neil Hoodd

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This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University’s Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

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