Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Intelligent Customer Engagement
Paperback

Intelligent Customer Engagement

$133.99
Sign in or become a Readings Member to add this title to your wishlist.

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

What readers are saying: "If you are into driving digital growth then this is a very interesting book with insights into building growth by truly understanding and nurturing the buyer journey. Breaks it down very succinctly and makes it easy to understand." "This book is a goldmine for anyone in marketing or business leadership. It's a great resource for boosting growth and staying ahead in today's market. Definitely worth a read!" "This book is a must-read for any business leader aiming to transform their approach to customer engagement. The book is well-organised, thought-provoking, and packed with real-world examples that make complex ideas easy to understand. Highly recommended!" "Like many marketers, I struggle with generating a high volume of leads that the sales team deems to be poor quality as I can't identify the prospects who are ready to buy now. This book helps cut through that problem. One of the most practically useful marketing books I have read in years!" "This book is a transformative guide for modern marketers. It offers actionable insights on leveraging AI, data analytics, and automation. Ideal for professionals looking for innovative approaches to growth marketing." Unlock the future of marketing with Intelligent Customer Engagement: Unlocking the Potential of Growth Marketing, a groundbreaking guide for modern marketers navigating today's complex and dynamic business landscape. Authored by marketing visionaries Aly Richards and Scott McLean, this revised edition offers a transformative approach to marketing that puts the buyer journey at the core of your strategy. In an era where traditional campaign-driven tactics no longer suffice, this book challenges you to rethink marketing as a driver of growth, moving beyond disconnected efforts to create seamless, personalised customer experiences. With practical frameworks, cutting-edge insights, and proven strategies, you'll learn how to design and manage content that aligns with every step of the buyer journey, ensuring measurable outcomes and sustained engagement. Whether you're a marketing leader, strategist, or practitioner, Intelligent Customer Engagement is your must-have manual to thrive in today's customer-first, data-driven world. By following the principles outlined in this book, you'll unlock the full potential of your audience, transforming engagement into growth and ensuring your business stays ahead in an ever-changing market.

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
Lulu.com
Country
United Kingdom
Date
16 December 2024
Pages
340
ISBN
9781326765736

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

What readers are saying: "If you are into driving digital growth then this is a very interesting book with insights into building growth by truly understanding and nurturing the buyer journey. Breaks it down very succinctly and makes it easy to understand." "This book is a goldmine for anyone in marketing or business leadership. It's a great resource for boosting growth and staying ahead in today's market. Definitely worth a read!" "This book is a must-read for any business leader aiming to transform their approach to customer engagement. The book is well-organised, thought-provoking, and packed with real-world examples that make complex ideas easy to understand. Highly recommended!" "Like many marketers, I struggle with generating a high volume of leads that the sales team deems to be poor quality as I can't identify the prospects who are ready to buy now. This book helps cut through that problem. One of the most practically useful marketing books I have read in years!" "This book is a transformative guide for modern marketers. It offers actionable insights on leveraging AI, data analytics, and automation. Ideal for professionals looking for innovative approaches to growth marketing." Unlock the future of marketing with Intelligent Customer Engagement: Unlocking the Potential of Growth Marketing, a groundbreaking guide for modern marketers navigating today's complex and dynamic business landscape. Authored by marketing visionaries Aly Richards and Scott McLean, this revised edition offers a transformative approach to marketing that puts the buyer journey at the core of your strategy. In an era where traditional campaign-driven tactics no longer suffice, this book challenges you to rethink marketing as a driver of growth, moving beyond disconnected efforts to create seamless, personalised customer experiences. With practical frameworks, cutting-edge insights, and proven strategies, you'll learn how to design and manage content that aligns with every step of the buyer journey, ensuring measurable outcomes and sustained engagement. Whether you're a marketing leader, strategist, or practitioner, Intelligent Customer Engagement is your must-have manual to thrive in today's customer-first, data-driven world. By following the principles outlined in this book, you'll unlock the full potential of your audience, transforming engagement into growth and ensuring your business stays ahead in an ever-changing market.

Read More
Format
Paperback
Publisher
Lulu.com
Country
United Kingdom
Date
16 December 2024
Pages
340
ISBN
9781326765736