Digital Business and E-commerce

Written in an engaging and informative style Digital Business and E-Commerce Management is an industry-leading text to equip current and future managers with the knowledge and practical skills to help them navigate their organisations towards digital business.

Engaging and informative, this edition will support your students' understanding of the strategies and tactics an organisation needs to implement to make a Digital Business successful.

With an array of features and examples, this must-have textbook will help your students understand and apply the most up-to-date digital concepts of e-Commerce.