Strategic Management: Text and Cases ISE, Gregory Dess, G.T. Lumpkin, Gerry McNamara, Alan Eisner (9781266200465) — Readings Books

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Strategic Management: Text and Cases ISE
Paperback

Strategic Management: Text and Cases ISE

$234.99
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Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

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Format
Paperback
Publisher
McGraw-Hill Education
Country
United States
Date
6 March 2023
Pages
1728
ISBN
9781266200465

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

Read More
Format
Paperback
Publisher
McGraw-Hill Education
Country
United States
Date
6 March 2023
Pages
1728
ISBN
9781266200465