Sales is at the heart of modern business. Understanding and using aspects of sales in order to improve for-profit businesses, not-for-profit organizations, and students' career prospects is a critical and relevant to all students, regardless of their major. Career success for students will be determined in part by how well they tell their personal narrative and sell themselves to employers, investors, or graduate schools. Introducing Hunt/Deitz/Hansen: Professional Selling 1e, developed for today's instructors to inspire and motivate tomorrow's leaders, because everyone is a salesperson.

Three goals of this product are to: - Provide up-to-date professional selling content that is high quality, socially responsible and right-sized for various course lengths and modalities settings - Engage students with a highly readable narrative infused with modern and relevant examples - Integrate cutting-edge digital resources to enhance teaching and learning