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Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice Don’t sell the steak - sell the sizzle. How to Put Yourself Across collects Wheeler’s advice on how to sell yourself, make friends, influence others, and achieve your goals.
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Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice Don’t sell the steak - sell the sizzle. How to Put Yourself Across collects Wheeler’s advice on how to sell yourself, make friends, influence others, and achieve your goals.