Flowers by Wire: The Story of the Florists’ Telegraph Delivery Association

""Flowers By Wire: The Story Of The Florists' Telegraph Delivery Association"" is a book written by Marc Williams that delves into the history of the Florists' Telegraph Delivery Association (FTD), a network of florists established in 1910 that allowed customers to order and send flowers across the United States through telegraph messages. The book explores the origins of the FTD, its growth and expansion, and the challenges it faced over the years, including competition from other floral delivery services and the impact of technological advancements. Through interviews with FTD employees and industry experts, as well as archival research, Williams provides a comprehensive account of the FTD's impact on the floral industry and its role in shaping the way flowers are bought and sold today. This book is a must-read for anyone interested in the history of the floral industry, as well as those interested in the evolution of communication and technology in the early 20th century.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.