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Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Paperback

Copywriter’s Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells

$32.99
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Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.

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MORE INFO
Format
Paperback
Publisher
St Martin's Press
Country
United States
Date
7 April 2020
Pages
496
ISBN
9781250238016

Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.

Read More
Format
Paperback
Publisher
St Martin's Press
Country
United States
Date
7 April 2020
Pages
496
ISBN
9781250238016