Icons provide depictions of God or encounters with the divine that enable reflection and prayer. ‘In the Beginning is the Icon’ explores the value of these images for a theology of liberation. Iconology, art theory, philosophical aesthetics, art history and anthropology are integrated with rigorous theological reflection to argue that the creation and observation of pictures can have a liberating effect on humanity. In presenting art from across the world, ‘In the Beginning is the Icon’ reflects the ethnocentricity of both art and religious studies and offers a new cross-cultural approach to the theology of art.