More Gross Profit

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These principles were uncovered the old fashioned way: Hard work. Personal interviews with 507 professional buyers and 3,759 company owners were conducted to uncover the REASONS WHY they bought from certain sales people, or what they did to get a sales person to lower their prices. The information was then tested online by 4,838 new and veteran sales people from all 50 states and six continents to prove these findings would produce results. Since then the principles have been presented in seminars and workshops more than 2000 times for some of the largest companies in the world.