A new theory in social psychology: the tyranny of groups vs. the individual in unique presentation. Collective insanity, the contagion of lunacy. What does it take to be a champion standing out in a sea of sharks? That is the essence of the writings of Karen Kellock. Koestler [1962] has noted the blending of art and science marks all discoveries. She is a maestro with words, all about the herds. Mansell Pattison, Postdoctoral Chair, UCI School of Medicine.