The Unicorn Protocol

As a follow up to the authors' first book, The Startup Protocol, A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies that Work, this book will be a series of case studies about digital health unicorns. The ultimate goal is to further educate digital health startup founders and their teams about what it takes to be successful and have a lasting positive effect on our healthcare delivery system. Through a series of interviews with unicorn founders and leaders, the book will synthesize the information and highlight the elements that led to the growth and success of the companies. Building on the template of Ideate, Build, Launch and Grow outlined in The Startup Protocol, this book will document the origin story of each unicorn, and then follow it through the process of building their solution, launching the solution, and growing their company to unicorn status.