Understanding the Korean Wave

Dal Yong Jin

Understanding the Korean Wave
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
31 July 2023
Pages
282
ISBN
9781032492957

Understanding the Korean Wave

Dal Yong Jin

A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.

This book provides an accessible introduction to the Korean Wave-the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years-providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies-from television dramas, film, and K-pop to online games, and webtoons-and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement.

This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.

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