Marketing Analysis in Sport Business: Global Perspectives

Commissioned by the WASM Executive Board, representing this organization’s leadership and commitment to developing, summarizing, synthesizing, and analyzing knowledge that help enhance the global sport industry. Covers a range of critical analytical issues of marketing analyses in diverse national and cultural contexts of sport business operations. Chapters are contributed by 43 scholars from 15 countries, addressing various cross-cultural or comparative topics in the sport industry. Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations. Signifies the continued commitment of WASM and Taylor & Francis to promoting global sport management studies and advancing the sport industry worldwide.