Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
Robin Landa
Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
Robin Landa
* Serves as a design/art direction/writing/creative-collaboration primer for non-designers
* Enables development of a common frame of reference for business and creative professionals, to foster better understanding and appreciation of the creative process - and better business results
* Includes a chapter on diversity, equity, and inclusion in design
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