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"The Marketing of Wisconsin Cheese," prepared for the State Board of Public Affairs, examines the strategies and challenges involved in promoting Wisconsin cheese. Authored by Henry Charles Taylor, William Alfred Schoenfeld, and George Simon Wehrwein, this work delves into the specifics of marketing this iconic product, offering insights into agricultural economics and regional commerce.
The study provides a valuable historical perspective on the dairy industry and the role of state government in supporting and regulating agricultural products. It explores techniques used to enhance the market presence of Wisconsin cheese, making it a must-read for those interested in the history of food marketing and the economic development of Wisconsin's agricultural sector.
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