Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals

Philip Kotler hailed the original edition of Emotionomics as a revelation. Other business thought leaders like Seth Godin, Paco Underhill, Jeffrey Gitomer, Faith Popcorn, Scott Bedbury, Richard Boyatzis, B. Joseph Pine II, Marti Barletta, and Daniel Pink also offered their endorsements. Now some 15 years later, Dan Hill is back with a fully-revised and updated edition of his instant classic. Hear from the guy who followed the lead of Daniel Goleman by bringing the value of practicing emotional intelligence (EQ) clearly into focus across a wide range of business applications, from branding to innovation, advertising, sales, leadership, and management, plus both the customer (CX) and employee experience (EX).

Pity the poor CEO who erroneously claimed: I don’t do feelings. I leave them to Barry Manilow. In truth, there are only two main currencies, dollars and emotions, and nobody is immune from the scientifically-validated reality that feelings play a central role in people’s largely intuitive behavior. It’s no wonder that empathy and ethics are front-and-center as a new era of consumers and workers consider which companies they want to do business with today.