Generation Experience: 8 Steps for Mature-Age Business Success

Over 40 and thinking about starting a business? Have you had enough of working for someone else or had your career in corporate interrupted through redundancy? Then this book is a must read for you. Here you will find clear strategies on how to start and run a successful first business in your 40’s and beyond. Hunter Leonard has compiled a comprehensive guide on the 8 skills you’ll need to be successful. Here’s just some of what you’ll get out of reading this book:

How to know if you are ready to start a business
How to know if your business idea has legs
How to set goals and aspirations and use strategic planning to get there
How to manage money, people and quality in your business
How to get the word out through marketing and public relations
How to keep the focus of your business on the most important factor - the customer

If you’re feeling like you’re ready to begin, grab a copy of this book and let’s get started.