I am not an elephant, and neither are you. As humans, we tend to forget things. When we forget to do what we COULD HAVE, and SHOULD HAVE done to a client, we cause brand damage. When we forget to do what we COULD HAVE and SHOULD HAVE done to a prospect, we have unconverted leads and lost opportunities. Let this book and the companion toy elephant (along with your well-appointed CRM, Marketing Automation & Sales Automation platform) be the B.R.E.N.T. (Business Relationship System for your ENTERPRISE).

BRENT Never forgets, and with Brent on your desk, neither will you.