Celebrate the ride-its joy, its labor, its freedom. In our world of fossil fuel dependence, insisting on the value and beauty of riding a bicycle is a subversive and necessary act. And, as any rider will tell you, the act is fun! Why I Ride is an ode to the experience of the rider that was collaboratively produced by the award winning lead poets of the UK arts collective, Page to Performance, and the Cambridge kids who participated in their summer 2013 workshops. Each stanza of the poem receives its own page spread and is accompanied by a bicycle-themed photo in either vibrant color or classic black and white. A video of Hollie McNish reading the poem over footage of Cambridge kids enjoying the ride is also available on YouTube. The book is a multimedia feast based around verse that any reader will find accessible and to which any rider will relate. A percentage of all profits from sales of the book will be donated to 350.org. Why I Ride is a book for your body as much as your mind-it eggs on the muscles, evokes the wind in your hair. Why do you ride?/ And if you could but you don’t/ Why not?