The emergence of the Black Eyed Peas, one of the rap game s renaissance players throughout the course of the last decade, is chronicled for the first time in this dazzling biography. With more than 30 million albums sold worldwide since 1998, the savvy hip-hoppers built themselves into an international brand through tireless touring and promotion of every sort, from Super Bowl commercials and iMac ads to good old-fashioned top-ten hits, including the smashes Where Is the Love?, Don t Phunk with My Heart, and the ubiquitous My Humps. In addition to the group s ascent to hip-hop royalty, the book examines the trials and tribulations of its individual members: mastermind will.i.am; pop princess Fergie, a superstar in her own right; and the eclectic others, Taboo and apl.de.ap